Campbell Channel Partners logo CAMPBELL
CHANNEL PARTNERS
Foodservice • Retail • Wholesale • QSR

Foodservice & FMCG Growth Specialists for Australia & New Zealand

Campbell Channel Partners is an Australian foodservice sales agency helping FMCG, frozen food and beverage manufacturers enter, grow and scale across Australia and New Zealand through distributor development, wholesale activation, QSR, retail and high-value customer partnerships.

Start a conversation Call 0428 826 260
FoodserviceRetailWholesaleQSR
Campbell Channel Partners brand logo

Foodservice sales agency support built for real-world execution.

From ANZ market entry to distributor development and national account growth, the focus is simple: build the right foodservice, wholesale, retail and QSR channel strategy, open the right doors and convert opportunity into sales.

01

ANZ Market Entry Strategy

ANZ launch planning for food and beverage manufacturers wanting a clearer path into foodservice, retail, wholesale and QSR channels.

02

Foodservice Distributor & Wholesaler Growth

Route-to-market planning, wholesaler engagement, sales activation and distributor network development across key markets.

03

Foodservice Customer Acquisition

Targeted business development across end users, major accounts, foodservice operators, retailers, QSR groups and private label opportunities.

04

Commercial Strategy

Pricing support, pipeline management, customer presentations, forecasting and annual business planning.

05

Account Management

Hands-on support to strengthen customer relationships, increase product penetration and grow sustainable revenue.

06

Channel Optimisation

Practical review of existing channels, distribution gaps, customer opportunities and sales execution priorities.

Experience that converts

Led growth across FMCG, frozen food, dairy, grocery, wholesale and foodservice.

Founder Matt Campbell brings over 10 years of sales and commercial leadership experience across competitive food channels, with a strong record in distributor growth, new business acquisition and route-to-market execution.

10+ yrsFMCG and foodservice sales leadership experience.
200%Grew the Queensland business from $1.5M to $4.5M annual revenue within 2 years at Golden Fries.
10+ in 1 yearExpanded Queensland distribution from 1 wholesaler partner to 10+ distributor partners within 1 year.
Blue-chip brandsBuilt commercial experience across globally recognised brands including Unilever, McCain, Bega and Sara Lee.

About Campbell Channel Partners

Campbell Channel Partners was created to help ambitious food and beverage brands grow through the channels that drive volume, credibility and long-term market presence.

The business supports manufacturers with channel strategy, distributor engagement, wholesale penetration, QSR development, retail growth and private label opportunities across Australia, with capability to support expansion into New Zealand.

Built around relationships, commercial discipline and outcomes.

  • 10+ years of FMCG and Foodservice experience across distributor management, key accounts, wholesale and route-to-market development.
  • Proven ability to build distributor and route-to-market strategies that improve coverage, availability and customer penetration.
  • Track record of securing new end-user accounts, expanding wholesale networks and strengthening key customer partnerships.
  • Hands-on experience across Salesforce, Dynamics and Siebel CRM platforms, forecasting, pipeline management and sales planning.
SEO Focus: Australia & New Zealand

Helping food manufacturers enter and grow in the Australian foodservice market.

Campbell Channel Partners works with ambitious food and beverage brands that need practical sales execution, distributor relationships and channel strategy without the cost of building a full local team from day one.

For international food manufacturers, frozen food suppliers, beverage brands and FMCG businesses, the Australian market can be difficult to enter without local relationships. Campbell Channel Partners supports brands with foodservice sales agency services, distributor development, wholesale activation, retail opportunities, QSR targeting and ANZ market-entry planning.

The focus is on turning strategy into field activity: identifying the right customers, building a targeted pipeline, engaging distributors, supporting wholesaler pull-through and helping brands win with end users across Brisbane, the Sunshine Coast, Gold Coast, Queensland and broader Australian markets.

Foodservice Sales Agency Australia FMCG Sales Consultant Australia Food Broker Queensland ANZ Market Entry Services Distributor Development Australia

Core services searched by brands

  • Foodservice and wholesale sales representation for food and beverage brands.
  • Distributor and route-to-market development across Queensland and Australia.
  • ANZ market-entry support for international manufacturers and exporters.
  • QSR, retail, multi-site operator and key account business development.
  • Pipeline management, sales presentations, pricing support and customer follow-up.

Frequently asked questions

Straightforward answers for food manufacturers considering Australian market-entry or channel growth support.

What does Campbell Channel Partners do?

Campbell Channel Partners helps food and beverage brands grow through foodservice sales, distributor development, wholesale activation, QSR opportunities, retail ranging support and ANZ market-entry execution.

Who does Campbell Channel Partners work with?

The business works with FMCG, frozen food, beverage, condiment and foodservice manufacturers that want to grow in Australia or expand into Australia and New Zealand without immediately building a full local sales team.

Which locations are supported?

Campbell Channel Partners is based in Queensland and supports opportunities across Brisbane, Sunshine Coast, Gold Coast, wider Queensland, Australia and New Zealand.

How can a brand start a conversation?

Email matt@campbellchannelpartners.com.au or call 0428 826 260 to discuss market-entry, distributor development or foodservice sales growth opportunities.

Let’s discuss your next growth opportunity.

For food and beverage brands looking to grow across Foodservice, Retail, Wholesale or QSR channels in ANZ.

Email Matt Call Now
X LinkedIn Instagram Facebook
Matt Campbell founder of Campbell Channel Partners foodservice sales agency Australia

Meet Matt Campbell

Founder of Campbell Channel Partners with extensive experience across FMCG, foodservice, retail and channel growth. Building strong relationships and helping brands scale through practical commercial execution.

Email: matt@campbellchannelpartners.com.au
Trusted by international food manufacturers entering ANZ Exclusive ANZ Representative of Ohh! Potato®

Powered by McPatel Foods Private Limited

Strategic Partners

Campbell Channel Partners works with ambitious Australian and international food brands to build stronger distribution, foodservice, wholesale, retail and QSR channels across Queensland, Australia and New Zealand.

Campbell Channel Partners and Johnny Retro new Queensland partnership announcement
New Queensland partnership

Campbell Channel Partners Partners with Johnny Retro for Queensland

QueenslandFoodserviceRetailWholesaleQSR

Campbell Channel Partners is pleased to announce a new partnership with Johnny Retro, supporting the development of the Melbourne-born sauce brand across Queensland.

The partnership brings together Johnny Retro’s bold, food-led product story with CCP’s Queensland foodservice, wholesale, retail and QSR market-development capability.

Visit Johnny Retro Queensland Enquiries

Born from a food truck, built for bigger things

Johnny Retro did not start in a boardroom. The brand grew from the streets of Melbourne’s Inner West, where its sauces were originally developed for a vintage food truck and created to complement the food coming off the grill.

Customers kept asking to take the sauces home, and in 2020 that demand led to the launch of Johnny Retro’s first packaged sauce range.

From local favourite to scalable Australian brand

The range expanded into premium salts and BBQ rubs in 2021. In 2022, Johnny Retro established Factory 18 in Melbourne, bringing manufacturing in-house and giving the business greater control over quality, production and product innovation.

Factory 18 achieved HACCP certification in 2025, strengthening the brand’s capability to service retailers, stockists, wholesalers and foodservice customers as it continues to scale.

What the Queensland partnership will focus on

  • Foodservice distributor and wholesaler development across Queensland
  • Growing placement with restaurants, cafés, pubs, clubs and other hospitality operators
  • Retail and independent grocery opportunities
  • QSR, multi-site and high-volume account development
  • Building sustainable brand awareness, trials and repeat volume in market

A product story with real commercial potential

For Campbell Channel Partners, the strongest partnerships are backed by a genuine product story as well as a clear commercial opportunity. Johnny Retro has both: a brand born from real foodservice use, distinctive flavour-led products and an Australian manufacturing platform built to support growth.

CCP will work with the Johnny Retro team to grow its Queensland footprint and connect the range with the right customers, channels and distribution partners.

Interested in stocking Johnny Retro in Queensland?

Speak with Campbell Channel Partners about foodservice, wholesale, retail, QSR supply or product opportunities.

Explore Johnny Retro Call 0428 826 260
RDM Pizza Australia and Campbell Channel Partners exclusive Queensland partnership announcement
New two-year Queensland partnership

Campbell Channel Partners Appointed Exclusive Queensland Foodservice Broker for RDM Pizza Australia

QueenslandFoodserviceAustralian MadeTwo-Year Agreement

Campbell Channel Partners Pty Ltd is proud to announce a new exclusive two-year partnership with RDM Pizza Australia, becoming the company’s official foodservice sales and business development partner across Queensland.

The partnership brings together RDM’s premium Australian-made pizza bases and CCP’s foodservice, wholesale, QSR and distributor-development capability throughout the state.

Visit RDM Pizza Australia Queensland Enquiries

A strategic partnership built for Queensland growth

Under the agreement, Campbell Channel Partners will lead RDM Pizza Australia’s Queensland market development, focusing on stronger distributor coverage, new foodservice opportunities and long-term commercial relationships with operators across the state.

RDM Pizza Australia has specialised in premium pizza bases since 2001. Its Australian-made range is designed to produce authentic wood-fired results from virtually any commercial oven, helping operators achieve consistency, speed and quality without compromising the finished product.

What the partnership will focus on

  • Foodservice distributor and wholesaler development
  • Independent pizza stores, restaurants, cafés, clubs and hotels
  • Multi-site groups and QSR opportunities
  • Strategic account management and new product introductions
  • Regional growth across Brisbane, Sunshine Coast, Gold Coast, Toowoomba, Wide Bay, Central Queensland and North Queensland

Premium Australian-made pizza solutions

RDM’s focus on premium ingredients, product consistency and Australian manufacturing makes the range well suited to foodservice customers seeking a reliable pizza-base solution with strong operational performance.

For Campbell Channel Partners, the appointment reflects our broader mission: helping quality manufacturers build stronger channels, secure the right distribution partners and convert market opportunity into measurable sales growth.

Looking ahead

Over the next two years, both businesses will work closely to expand RDM’s presence across Queensland while delivering responsive support, dependable supply and more opportunities for distributors and foodservice operators.

Wholesalers, distributors, pizza operators, restaurant groups and hospitality businesses interested in the RDM range are invited to contact Campbell Channel Partners directly.

Interested in the RDM Pizza Australia range?

Speak with Campbell Channel Partners about Queensland distribution, foodservice supply or a product trial.

Explore the RDM Website Call 0428 826 260
Ohh Potato brand logo
Current exclusive ANZ partner

McPatel Foods & Ohh! Potato®

Campbell Channel Partners is proud to represent McPatel Foods Private Limited and the Ohh! Potato® brand across Australia and New Zealand.

McPatel Foods is a rapidly expanding frozen potato manufacturer with an integrated farm-to-fork model, producing French fries, potato specialties and value-added frozen potato products for foodservice, wholesale, QSR and retail channels.

This partnership gives ANZ customers access to a competitive frozen potato portfolio backed by scalable manufacturing, farming partnerships, cold chain infrastructure and local market execution through CCP.

Discuss ANZ Market Entry View Partnership Case Study
40,000 MT Current annual French fry production capacity, with planned expansion to 200,000 MT.
1,000+ Contract farming partners supporting a consistent farm-to-fork supply chain.
7,000 MT Automated cold storage capacity supporting scale, reliability and export readiness.
McPatel Foods processing facility

Built for Foodservice Growth

The Ohh! Potato® range includes straight cut fries, shoestring fries, crinkle cut fries, skin-on fries, wedges, patties, Indian ethnic snacks, dehydrated potato flakes and future crispy potato specialties.

For Campbell Channel Partners, this is a clear example of the type of manufacturer CCP is built to support: export-ready, scalable, quality-focused and looking for serious ANZ growth without the immediate cost of building a full local team.

Partnership Case Study: McPatel Foods appoints CCP for ANZ market development

Campbell Channel Partners has been appointed to lead ANZ market development for Ohh! Potato®, opening opportunities across foodservice distributors, wholesalers, QSR operators, independent chains, retail channels and strategic national accounts. The partnership demonstrates CCP's ability to attract international manufacturers and convert brand ambition into practical local market execution.