01
Market Entry Strategy
ANZ launch planning for food and beverage manufacturers wanting a clearer path into foodservice, retail, wholesale and QSR channels.
Foodservice • Retail • Wholesale • QSR
Helping food brands win the channels that matter.
Campbell Channel Partners helps food and beverage manufacturers enter, grow and scale across Australia and New Zealand through practical commercial strategy, distributor development and high-value customer partnerships.
FoodserviceRetailWholesaleQSRPrivate Label
Commercial growth support built for real-world execution.
From market entry to national account development, the focus is simple: build the right channel strategy, open the right doors and convert opportunity into sales.
02
Distributor & Wholesaler Growth
Route-to-market planning, wholesaler engagement, sales activation and distributor network development across key markets.
03
Customer Acquisition
Targeted business development across end users, major accounts, foodservice operators, retailers, QSR groups and private label opportunities.
04
Commercial Strategy
Pricing support, pipeline management, customer presentations, forecasting and annual business planning.
05
Account Management
Hands-on support to strengthen customer relationships, increase product penetration and grow sustainable revenue.
06
Channel Optimisation
Practical review of existing channels, distribution gaps, customer opportunities and sales execution priorities.
Experience that converts
Led growth across FMCG, frozen food, dairy, grocery, wholesale and foodservice.
Founder Matt Campbell brings over 10 years of sales and commercial leadership experience across competitive food channels, with a strong record in distributor growth, new business acquisition and route-to-market execution.
10+ yrsFMCG and foodservice sales leadership experience.
200%Grew the Queensland business from $1.5M to $4.5M annual revenue within 2 years at Golden Fries.
10+ in 1 yearExpanded Queensland distribution from 1 wholesaler partner to 10+ distributor partners within 1 year.
Blue-chip brandsBuilt commercial experience across globally recognised brands including Unilever, McCain, Bega and Sara Lee.
About Campbell Channel Partners
Campbell Channel Partners was created to help ambitious food and beverage brands grow through the channels that drive volume, credibility and long-term market presence.
The business supports manufacturers with channel strategy, distributor engagement, wholesale penetration, QSR development, retail growth and private label opportunities across Australia and New Zealand.
Built around relationships, commercial discipline and outcomes.
- Current Country Manager ANZ experience leading commercial strategy across QSR, Foodservice, Retail and Private Label channels.
- Proven ability to build distributor and route-to-market strategies that improve coverage, availability and customer penetration.
- Track record of securing new end-user accounts, expanding wholesale networks and strengthening key customer partnerships.
- Hands-on experience across Salesforce, Dynamics and Siebel CRM platforms, forecasting, pipeline management and sales planning.
Let’s discuss your next growth opportunity.
For food and beverage brands looking to grow across Foodservice, Retail, Wholesale or QSR channels in ANZ.
