Foodservice • Retail • Wholesale • QSR

Foodservice & FMCG Growth Specialists for Australia & New Zealand

Campbell Channel Partners is an Australian foodservice sales agency helping FMCG, frozen food and beverage manufacturers enter, grow and scale across Australia and New Zealand through distributor development, wholesale activation, QSR, retail and high-value customer partnerships.

Start a conversation Call 0428 826 260

FoodserviceRetailWholesaleQSR

Foodservice sales agency support built for real-world execution.

From ANZ market entry to distributor development and national account growth, the focus is simple: build the right foodservice, wholesale, retail and QSR channel strategy, open the right doors and convert opportunity into sales.

ANZ Market Entry Strategy

ANZ launch planning for food and beverage manufacturers wanting a clearer path into foodservice, retail, wholesale and QSR channels.

Foodservice Distributor & Wholesaler Growth

Route-to-market planning, wholesaler engagement, sales activation and distributor network development across key markets.

Foodservice Customer Acquisition

Targeted business development across end users, major accounts, foodservice operators, retailers, QSR groups and private label opportunities.

Commercial Strategy

Pricing support, pipeline management, customer presentations, forecasting and annual business planning.

Account Management

Hands-on support to strengthen customer relationships, increase product penetration and grow sustainable revenue.

Channel Optimisation

Practical review of existing channels, distribution gaps, customer opportunities and sales execution priorities.

Experience that converts

Led growth across FMCG, frozen food, dairy, grocery, wholesale and foodservice.

Founder Matt Campbell brings over 10 years of sales and commercial leadership experience across competitive food channels, with a strong record in distributor growth, new business acquisition and route-to-market execution.

10+ yrsFMCG and foodservice sales leadership experience.

200%Grew the Queensland business from $1.5M to $4.5M annual revenue within 2 years at Golden Fries.

10+ in 1 yearExpanded Queensland distribution from 1 wholesaler partner to 10+ distributor partners within 1 year.

Blue-chip brandsBuilt commercial experience across globally recognised brands including Unilever, McCain, Bega and Sara Lee.

About Campbell Channel Partners

Campbell Channel Partners was created to help ambitious food and beverage brands grow through the channels that drive volume, credibility and long-term market presence.

The business supports manufacturers with channel strategy, distributor engagement, wholesale penetration, QSR development, retail growth and private label opportunities across Australia, with capability to support expansion into New Zealand.

Built around relationships, commercial discipline and outcomes.

10+ years of FMCG and Foodservice experience across distributor management, key accounts, wholesale and route-to-market development.
Proven ability to build distributor and route-to-market strategies that improve coverage, availability and customer penetration.
Track record of securing new end-user accounts, expanding wholesale networks and strengthening key customer partnerships.
Hands-on experience across Salesforce, Dynamics and Siebel CRM platforms, forecasting, pipeline management and sales planning.

SEO Focus: Australia & New Zealand

Helping food manufacturers enter and grow in the Australian foodservice market.

Campbell Channel Partners works with ambitious food and beverage brands that need practical sales execution, distributor relationships and channel strategy without the cost of building a full local team from day one.

For international food manufacturers, frozen food suppliers, beverage brands and FMCG businesses, the Australian market can be difficult to enter without local relationships. Campbell Channel Partners supports brands with foodservice sales agency services, distributor development, wholesale activation, retail opportunities, QSR targeting and ANZ market-entry planning.

The focus is on turning strategy into field activity: identifying the right customers, building a targeted pipeline, engaging distributors, supporting wholesaler pull-through and helping brands win with end users across Brisbane, the Sunshine Coast, Gold Coast, Queensland and broader Australian markets.

Foodservice Sales Agency Australia FMCG Sales Consultant Australia Food Broker Queensland ANZ Market Entry Services Distributor Development Australia

Core services searched by brands

Foodservice and wholesale sales representation for food and beverage brands.
Distributor and route-to-market development across Queensland and Australia.
ANZ market-entry support for international manufacturers and exporters.
QSR, retail, multi-site operator and key account business development.
Pipeline management, sales presentations, pricing support and customer follow-up.

Frequently asked questions

Straightforward answers for food manufacturers considering Australian market-entry or channel growth support.

What does Campbell Channel Partners do?

Campbell Channel Partners helps food and beverage brands grow through foodservice sales, distributor development, wholesale activation, QSR opportunities, retail ranging support and ANZ market-entry execution.

Who does Campbell Channel Partners work with?

The business works with FMCG, frozen food, beverage, condiment and foodservice manufacturers that want to grow in Australia or expand into Australia and New Zealand without immediately building a full local sales team.

Which locations are supported?

Campbell Channel Partners is based in Queensland and supports opportunities across Brisbane, Sunshine Coast, Gold Coast, wider Queensland, Australia and New Zealand.

How can a brand start a conversation?

Email matt@campbellchannelpartners.com.au or call 0428 826 260 to discuss market-entry, distributor development or foodservice sales growth opportunities.

Let’s discuss your next growth opportunity.

For food and beverage brands looking to grow across Foodservice, Retail, Wholesale or QSR channels in ANZ.

Email Matt Call Now

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A strategic partnership built for Queensland growth

Under the agreement, Campbell Channel Partners will lead RDM Pizza Australia’s Queensland market development, focusing on stronger distributor coverage, new foodservice opportunities and long-term commercial relationships with operators across the state.

RDM Pizza Australia has specialised in premium pizza bases since 2001. Its Australian-made range is designed to produce authentic wood-fired results from virtually any commercial oven, helping operators achieve consistency, speed and quality without compromising the finished product.

What the partnership will focus on

Foodservice distributor and wholesaler development
Independent pizza stores, restaurants, cafés, clubs and hotels
Multi-site groups and QSR opportunities
Strategic account management and new product introductions
Regional growth across Brisbane, Sunshine Coast, Gold Coast, Toowoomba, Wide Bay, Central Queensland and North Queensland

Premium Australian-made pizza solutions

RDM’s focus on premium ingredients, product consistency and Australian manufacturing makes the range well suited to foodservice customers seeking a reliable pizza-base solution with strong operational performance.

For Campbell Channel Partners, the appointment reflects our broader mission: helping quality manufacturers build stronger channels, secure the right distribution partners and convert market opportunity into measurable sales growth.

Looking ahead

Over the next two years, both businesses will work closely to expand RDM’s presence across Queensland while delivering responsive support, dependable supply and more opportunities for distributors and foodservice operators.

Wholesalers, distributors, pizza operators, restaurant groups and hospitality businesses interested in the RDM range are invited to contact Campbell Channel Partners directly.

Interested in the RDM Pizza Australia range?

Speak with Campbell Channel Partners about Queensland distribution, foodservice supply or a product trial.

Explore the RDM Website Call 0428 826 260